Skillnovalabs Empowering creators, shaping futures

Build digital livelihoods for 1,000 youth and women in the Mumbai Metropolitan region.

DLIDP is a CSR-supported skill development and digital entrepreneurship program combining 3 months of training to create sustainable income opportunities in the digital economy.

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About the program

Turning creativity into sustainable income.

The program equips participants with digital content creation, influencer marketing, social media management, and digital entrepreneurship skills so they can build careers across YouTube, Instagram, freelance marketing, and campus activation networks.

Why this matters

India’s digital economy and creator ecosystem are expanding quickly, but many aspiring creators still lack platform knowledge, monetization skills, market access, and mentorship.

  • Growing demand in content creation and influencer marketing
  • New income pathways through digital platforms and campaigns
  • Untapped creative talent among youth and women

What do participants become

  • Digital content creators
  • Social media influencers
  • Digital marketing freelancers
  • Campus marketing coordinators

The model combines skill development with hands-on field experience allowing participants to become part of the growing "Orange Economy".

Program Objectives

Designed for skill development, livelihoods, and inclusion.

01

Skill Development

Structured training in digital content creation, social media marketing, and entrepreneurship.

02

Livelihood Creation

Support for monetization, collaborations, freelance work, and promotional campaigns.

03

Women Empowerment

Digital career pathways that promote financial independence and flexible earning models.

04

Youth Entrepreneurship

Personal branding, entrepreneurial thinking, and new-age business-building skills.

Target Beneficiaries

Focused on accessible opportunity.

Eligibility criteria

  • Age between 18 and 35
  • Resident of the municipal region
  • Access to a smartphone
  • Basic understanding of Social Media platforms like You Tube and Meta.

Priority groups

  • Women seeking opportunities to generate income or additional income.
  • Youth from economically weaker sections
  • Individuals with creative skills
  • Aspiring digital entrepreneurs

Training Structure

Three months of blended learning.

The program combines online digital skills development in months 1 and 2 with offline practical implementation and campus network building in month 3.

Month 1

Online training

Participants build foundational technical, creative, and platform skills for digital careers.

Month 2

Online training

Participants strengthen content, marketing, and monetization skills through guided assignments.

Month 3

Practical field training

Participants apply learning through real campus engagement and local brand promotion.

Module 1

Digital Content Creation

  • YouTube channel creation
  • Content planning and niche selection
  • Smartphone video production
  • Lighting, sound, framing, and editing
  • Thumbnail creation and optimization
  • Audience engagement strategies

Module 2

Social Media & Influencer Marketing

  • Instagram content strategy
  • Short-form video creation
  • Personal branding
  • Growth strategies
  • Influencer ecosystem basics
  • Brand collaboration fundamentals

Module 3

Digital Marketing Skills

  • Social media marketing fundamentals
  • Campaign promotion techniques
  • Audience targeting strategies
  • Hashtag and distribution planning
  • Affiliate marketing
  • Analytics and performance tracking

Module 4

Entrepreneurship & Monetization

  • Revenue models for digital creators
  • YouTube monetization
  • Brand sponsorship deals
  • Freelancing opportunities
  • Affiliate income models
  • Negotiation skills

Implementation Plan

Three phases from outreach to income support.

Phase 1

Outreach & Selection

  • Awareness campaigns across municipal wards
  • Application and registration
  • Screening and selection
  • Orientation sessions
Phase 2

Training & Skill Development

  • Online learning sessions
  • Content creation assignments
  • Mentorship from industry professionals
  • Field training and campus engagement
Phase 3

Income & Growth Support

  • Mentorship support
  • Channel growth guidance
  • Brand collaboration opportunities
  • Access to promotional networks

Expected Outcomes

Impact across skills, income, and inclusion.

Skill Development

1,000 trained youth and women with stronger digital literacy and entrepreneurial capability.

Livelihood Creation

Multiple income streams through monetization, promotions, affiliate marketing, and campus campaigns.

Women Empowerment

Financial independence through accessible digital career opportunities and entrepreneurship pathways.

Youth Entrepreneurship

Hands-on experience in personal branding, business promotion, and creator-led enterprise building.

CSR Partnership & Municipality Role

A scalable public-impact model backed by CSR collaboration.

CSR focus areas

  • Skill development
  • Women empowerment
  • Youth employment
  • Digital inclusion

Training cost per participant: ₹39,000 ₹0

Municipality support

  • Promote the program across wards
  • Identify eligible beneficiaries
  • Provide training venues or community halls
  • Facilitate coordination with CSR partners

DLIDP is a scalable Urban Livelihood model.

By combining digital skills, entrepreneurship, and practical field exposure, the program creates pathways into the modern creator economy while supporting community development goals.

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